This type of campaigns are suitable for those Merchants who have hundreds of products and wants to promote them on Google Search Network and Google Shopping (in select countries). Merchants need to link their Google Merchant Centre account for using Shopping campaign.
Shopping campaigns offer a simple and flexible way to organize your Google Merchant Centre product inventory within AdWords so you can easily create customized campaigns.
The Benefits of Google Shopping Campaigns are:
No keywords needed –
It’s a feed-based product, and feeds are submitted via Google’s Merchant Centre.
Ease in campaign management–
With Shopping Campaigns, you can easily browse your product inventory directly in AdWords and create product groups for the specific items you want to bid on.
Strong Reporting –
Merchants can see their product performance at the granular level. Generate performance reports for products through filtering your products view, rather than having to create new product groups.
Advanced Visualization & Optimization –
Get instant access to benchmarking data for an actionable insight on competitive landscape. It enables you to check out how other ads are performing and adjust bids accordingly.
We have expertise in optimizing your Google Shopping campaign. We have access to tools that refreshes your data feed and always provides up-to-date information of all products present in inventory to potential buyers. We do in-depth analysis and recommend the key attributes to create a perfect product feeds. We know how to segregate and bid more on the products that have high margins which helps increasing the ROI of your AdWords account.
Being a Google Partner we stay abreast with the best PPC practices and have privilege to participate in beta tests of AdWords new features/products. For more information on Shopping campaigns drop us a mail at firstname.lastname@example.org and we’ll get back to you ASAP!